November 17, 2025
1 min read
India’s music stardom has moved from film sets to feeds
As Bollywood’s music pipeline slows and streaming takes over, indie musicians like Anumita Nadesan and Anuv Jain are finding fame through Reels, loyal fan communities and digital-first strategies — not film songs.
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Patterns Editorial
Editorial Team · November 17, 2025
Meanwhile, singer-songwriter Anuv Jain — whose virtual lockdown concerts helped him form an emotional connect with listeners — now commands more than 3 million YouTube subscribers.
As India’s audience emerged from being stuck in their rooms with devi... [5479 chars]
