November 16, 2025
1 min read
What levers must Physics Wallah pull to crack the South?
Physics Wallah was shaped in the North. Now, it is preparing for its toughest test yet: the South. The edtech company plans to deploy a large share of its IPO proceeds to expand offline and break into the region. But it will need a different strategy—beyond lower pricing.
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Patterns Editorial
Editorial Team · November 16, 2025
But the red herring prospectus (RHP) for the company’s ₹3,480 crore initial public offering (IPO) showed that in the first quarter of fiscal year 2026 (FY26), Kozhikode fell to third place, going down from about 10.5% of total offline revenue to arou... [13313 chars]
